Date Added: Apr 2009
Direct marketing has always played a role in business-to-business marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking. An integrated program of advertising, public relations, online marketing, search and direct communications can bring prospects to your company web site, where you can use information capture techniques to build a database. Telemarketing can be used to build or qualify a list, or your sales organization can do it.