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Google Local has made some radical changes that will affect any small business owner who needs to meet with customers in person. The changes could provide you with better opportunities to connect with customers and lure them to your location. But in order to benefit, you may need to do some catch-up work. The good news is that organic search results - as opposed to AdWords ads - are a lot more enticing and useful to consumers. But good search engine optimization is no longer enough.
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