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Recent and rampant regulatory changes for sustainable development are seeking to transform current energy systems towards cleaner and greener forms of energy sources. In this scenario, alternative energy technologies are considered the building blocks towards this transformed energy system. This paper will show how the alternative energy market since the 1970s changed, in response to external oil price shocks and to other selective pressures and institutions. It will observe that the configuration of the market has been changing since 1970s, in terms of firm-composition, size and types of technologies considered in the green energy mix.
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