Changing Human Behavior: The Next Wave In Transformative HR Management
In essence, it's a watershed moment in the history of employee benefits. After all, most organizations today cannot afford to keep pace with escalating costs for healthcare, retirement and other benefits. So they face a challenging dilemma. They must either accept the risk of causing employee dissatisfaction and productivity losses by limiting benefits traditionally viewed as entitlements. Or they must empower employees to adapt successfully to the new realities. The key insight that led to the success of the program was the recognition that "70% of all healthcare costs are the direct result of behavior."