Date Added: Jan 2010
Channel management is an aspect of customer relations management (CRM) that helps with marketing and sales strategies by categorizing all facets of your business process. In this way you, your sales team and your customers can stay on top of information regarding your products, volume of sales, and profitability. Some of the components of channel management technology include program copywriting, creating Web portals, development of e-mail communication, database management, and branding. Online programs are other elements to these CRM processes, ensuring that potential and long-term customers are aware of your development at all times.