SMBs

Charting The Waters

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Executive Summary

Before setting out into the great sea, it is wise to chart the waters. What's the destination? Where are the currents? Where are the shoals? What's the fastest route? How's the weather? There are a lot of pitfalls at sea and just as many in launching a small business. The essential chart to success is a business plan. In an ocean of blue sky and blue water the chart is essential with maps, radio, GPS, and compass. A new business requires its own plan. So many entrepreneurs set out enthusiastically on an idea, without thinking through the elements for success.

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