Chemicals Customer Study: Frequently Asked Questions

This paper aims to understand the needs of chemical companies' customers and their customers' customers (chemical Industry value chain). Buyer values are explored around the following themes: (1) Price/Cost, (2) Reliability, (3) Product Quality/Performance, (4) Innovation, (5) Sustainability and (6) Sales relationships. The paper allows the author to understand how well chemical companies and other value chain participants understand and are meeting the needs of their customers.

Provided by: Accenture Topic: Big Data Date Added: Apr 2010 Format: PDF

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