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In the early 1990s, applications of the joint revealed preference and stated preference (RPSP) model was investigated by Ben-Akiva and Morikawa (1990) and Adamowicz, Louviere, and Williams (1994), among others. More recently, the RPSP model has been applied within the realistic context of individual customer heterogeneity (Brownstone, Bunch, and Train 1997). In simple terms, the RPSP model uses in-market purchase data (revealed preferences) to calibrate choice model coefficients derived from hypothetical purchase data (stated preferences) collected in a survey.
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