Business Intelligence

Choose a Web Analytics & Online Marketing Solution

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Executive Summary

Changes in the vendor landscape have raised issues for organizations that use web analytics and online marketing solutions or are in the market for them. This guide is meant to help you understand key characteristics to look for in how the solution can impact your online marketing performance whether you are:

  • In the market for a new web analytics and online marketing solution
  • Looking to move up from a free or entry-level offering
  • Re-evaluating the solution you now have in place

  • Format: PDF
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