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Search Engine Optimisation (or SEO) is the catch-all term for ensuring your site can be easily found and read by the various search engines, ensuring the content is relevant so that the search engines understand the overall theme, and will place you accordingly in their rankings. By continually updating your content with relevant articles, news stories, opinions and so on, you naturally increase the words that you might be found for, and provide your readers with new content to consume each time they visit the site.
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