Data Management

CIO Best Practices in Customer Data Management

Date Added: Jun 2010
Format: PDF

This paper recounts the discussion on customer analytics, which quickly honed in on the need for better customer data management. Participants shared challenges in obtaining clear business objectives, building collaboration around information sharing, ensuring data integrity, and best practices to address these challenges. This brief summarizes the key discussion points. In this paper, participant's identities are kept anonymous so that the best practices can be shared freely.