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CIO2CIO: Use IT to Deliver a Superior Customer Experience -- and Beat the Competition

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Executive Summary

With today's challenges of the global economy and the onslaught of technologies that give consumers more information and power than ever before, it's never been more critical to business survival to retain current customers while attracting new ones. According to CIO Magazine's "2010 State of the CIO Report," IT leaders are on a mission to lead initiatives that deliver a superior customer experience that differentiates their companies from their competitors. Customer experience management that leverages technology to improve customer engagement through products and services is the key to gaining competitive advantage. By focusing on automation and self-service applications, CIOs will give their companies a competitive edge. Read the latest from Adobe and IDG research on the instrumental role IT plays in the customer experience.

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