Date Added: Jul 2009
Today consumers live in a brave new world of media technology. They channel surf program guides, not channels; they pause, rewind, and fast forward live television; they digitally record their favorite shows to view at their leisure. Today consumers not only download their favorite songs, they download on-demand programming and High Definition (HD) movies, and watch them on their personal computers and even their phones. They take pictures and videos and post them on the web for the entire world to view, within seconds. Today consumers have moved beyond the "Video 1.0" world of traditional broadcast television based on programmers' schedules into the "Video 2.0" world, where they have more content, more choice, and more control than ever before.