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Cleaner Gives Groundbreaking BMW Action Films Best Possible Web Presentation

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Executive Summary

In 2001, BMW Films marked a new era in short filmmaking with the release of The Hire series: five films by five brand name directors, each featuring a different BMW vehicle. Ranging from five to nine minutes, the short films cost some $15 million to produce and were hailed as a groundbreaking event in the annals of advertising.

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