Big Data

Cleanliness Is Next To Godliness

Date Added: Oct 2009
Format: HTML

People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a forthcoming study by three academic experts. The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex. The researchers see implications for workplaces, retail stores and other organizations that have relied on traditional surveillance and security measures to enforce rules. "Companies often employ heavy-handed interventions to regulate conduct, but they can be costly or oppressive," said Liljenquist. "This is a very simple, unobtrusive way to promote ethical behavior."