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The author surveyed 211 retailers and found the resilient floor category is changing its product mix. Resilient flooring sales rose to an average 15 sales per month - up one from 2009. Twenty-eight percent of respondents in the exclusive survey have annual resilient sales of $200,000 or more. The demand for alternative floor coverings affects the growth of the resilient floor segment. Survey respondents felt product reliability and quality (41%) was the most influential attribute when deciding to sell or promote a particular brand of resilient flooring. Rated second was product design and styling at 35%. Durability, brand or company reputation, sales rep support, and customer requests are all significantly more important in the decision making process.
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