Clear Seas Finds Flooring Industry Continues To Grow
The author surveyed 211 retailers and found the resilient floor category is changing its product mix. Resilient flooring sales rose to an average 15 sales per month - up one from 2009. Twenty-eight percent of respondents in the exclusive survey have annual resilient sales of $200,000 or more. The demand for alternative floor coverings affects the growth of the resilient floor segment. Survey respondents felt product reliability and quality (41%) was the most influential attribute when deciding to sell or promote a particular brand of resilient flooring. Rated second was product design and styling at 35%. Durability, brand or company reputation, sales rep support, and customer requests are all significantly more important in the decision making process.