Tech Industry

Client Focus Right Vs. Client Focus Lite

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Executive Summary

Do you remember the TV ad that showed a young man proposing to his beloved - by use of a PowerPoint slide deck extolling his virtues? Did you ever work for someone who asked his (rarely her) secretary to remind him of his wife's favorite flowers, and the occasions on which they should be sent? Then you have some sense of the difference between true client focus, and client focus Lite. Everyone knows what's going on when they receive a "Customized" letter with another person's name in our place. Everyone knows what's going on when a retail sales clerk says, "I've got just the right thing for your" after meeting us for 30 seconds.

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