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Social applications represent a paradigm shift on how the Internet is to be used, and have already changed the way users work, live, and play. When it comes to deploying social applications, cloud computing platforms are used to meet the internet-scale, self-propagating, and fast-growing demands from these applications. Yet, to deploy social media applications in the most effective and economic fashion, users need to strategically design and follow a set of theoretical and practical principles. In this paper, the authors seek to design a set of new principles to guide social application deployment.
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