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Reliable industry estimates indicate the highest growth in spending on enterprise IT during the next few years will be in the area of cloud computing. Outstripping growth in spending on on-premise IT fivefold, the majority of this spending is forecast to be on business applications. This White Paper outlines how Independent Software Vendors (ISVs) can readily benefit from this major opportunity for revenue growth. With limited commitment, cloud computing will enable ISVs to extend their addressable markets and provide new services to customers more easily, while making considerable operational savings over traditional means of distribution and customer service.
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