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This viewpoint paper provides insight into current trends in the communications industry driven by the increasingly visible convergence of telecommunications, media, entertainment, and IT. It not only explains the unique challenges these trends pose to every player in the industry, but also helps identify new business opportunities to companies capable of capitalizing on the advances in technology that drive convergence. Finally, it discusses how cloud computing can help address these opportunities and proposes a course of action to help the CSP successfully embrace the cloud computing phenomenon.
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