Cloud

Cloud Computing Economics: Democratization and Monetization of Services

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Executive Summary

Cloud computing is a modality for providing computer services via the Internet, by incorporating ubiquitous access through a web browser for the execution of single-function applications, such as those available as office suites, and comprehensive enterprise line-of-business applications pieced together from components residing in varying Internet locations. This paper covers the democratization and monetization of software services and uses cloud computing as the primary delivery vehicle. Cloud computing represents a contextual shift in how computers are provisioned and accessed. There is opportunity and value in cloud computing for providers, ISVs, and customers. The subject is covered from an economic perspective for each of the groups.

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