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Expanding consumer demands and rapidly evolving technology are thrusting content creators and distributors into a new world. Development and distribution of digital content is exploding. Consumers now expect programming of unprecedented quality across multiple viewing and listening platforms, anytime and anywhere they want it. And, they want to continue receiving the best in traditional premium, scheduled content. Accompanying this strong consumer "Pull" is an equally robust technology "Push." Mobile and broadband technologies have opened the floodgates for diverse types of media use. New technology enabled content forms include streaming and on-demand video, Internet TV and radio, social networks, user-generated content, and music and mobile applications on smart phones and other multifunction devices.
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