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Despite an unpredictable economic climate, Software-as-a-Service (SaaS) providers continue to enjoy strong demand for their solutions. Customers like pay-as-you-go flexibility, short-term commitments and fast implementations. As the SaaS model continues to evolve, leading companies are finding creative ways to build, market, sell and deliver their services to customers. To increase subscription renewals and additional service purchases, it's critical to provide a superior customer experience, address customer security and compliance requirements and control service delivery costs. This paper demonstrates how a robust Single Sign-On (SSO) solution can address these key criteria for ultimate SaaS business success.
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