CMOs Must Connect The Dots Of The Online Brand

Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels has often occurred in a piecemeal way. That has resulted in three potential mishaps. This whitepaper outlines how you can push these common traps aside, and orchestrate your digital strategy using the connect-the-dots framework.

Provided by: IBM Topic: Software Date Added: Jul 2010 Format: PDF

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