Cold Calling With Integrity - The Way We've Always Wanted To Do Cold Calling!
You probably never tell potential clients your real goal in calling them, but you don't need to. They're already aware, because we're all sensitive when the phone rings and it turns out to be someone we don't know. So how do we approach cold calling in the most truthful way? We stop being "Salespeople" and become human. We engage in an honest dialogue rather than a monologue.