Combine Big Data and Advanced Analytics for Competitive Advantage
Big Data presents big opportunities for an organization.
This EMC Perspective discusses how to use big data analytics to discover opportunities that were previously not addressable. The document includes a case study of Havas Digital and covers key points to consider when exploring new analytics platforms and technology infrastructure, including:
- An agile computing platform,
- Linear scalability,
- A pervasive, ubiquitous, and collaborative user experience.