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If you think of the project management systems market as though it was a pyramid, with the most experienced users at the top and the neophytes at the bottom, then the use of project management so far has been focused at the very tip of the pyramid. Sometimes people say that all kinds of complex algorithmic functionality should be added to project management software in order to do better analysis, but it's certain that there's little return for such an investment. No, the big returns for systems publishers are to make project management systems and project management methodology accessible to the masses. It should be like acquiring any other commodity; a bar of soap or a tube of toothpaste.
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