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Employee selection is the starting point for effective Talent Management. A strong employer brand can be a true competitive differentiator for an organization. Building a strong brand starts with being concerned with the candidate experience during the selection process. The initial experience of the candidate during the selection process is likely to have a major impact on their view of the organization's culture, their perception of the value being placed on talent, and their perception of the sophistication of the organization's talent management processes.
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