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Many executives spend too much time communicating with investors they would be better off ignoring. CEOs and CFOs, in particular, devote an inordinate amount of time to one-on-one meetings with investors, investment conferences, and other shareholder communications, often without having a clear picture of which investors really count. The reason, in part, is that too many companies segment investors using traditional methods that yield only a shallow understanding of their motives and behavior.
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