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Consider how important communication is, whatever your need for change. Whether you are streamlining processes, searching for ways to boost quality, or strategizing to increase market share or develop new products or services, you will need to get it done through and with other people. This means that communication will be integral to your plans. Extraordinary communication is required from senior leadership and it must be deliberately thought through and managed. Toward bringing about change with the help of communication, you need to create a culture of open communication, cultivate relationships with key managers within your organization, and develop your staff's communication competency.
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