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E-commerce systems became a standard interface between sellers (or suppliers) and customers. One of basic condition of an e-commerce system to be efficient is correct definitions and describes of the all internal and external processes. All is targeted the customers? needs and requirements. The optimal and most exact way how to obtain and find optimal solution of ecommerce system and its processes structure in companies is the modeling and simulation. In this paper author shows basic model of communication between customers and sellers in connection with the customer feedback and procedural models of e-commerce systems in terms of e-shops. Procedural model was made with the aid of definition of SOA.
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