Leadership

Companies Must Address The Communications Preferences Of Millennials New Research Finds

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Executive Summary

The paper analyzed the results of a recent survey on what prospective employees expect from an employer and how they go about learning what a company values. The results may surprise some companies reluctant to change. The follow-up survey to alumni explored what the three generations value in an employer and how they go about finding that information. Mounting evidence suggests that millennials will not stay in a job if their expectations aren't met. Rosen's findings may help companies recruit and retain top young talent. Though millennials might make up 20 percent of the workforce today, in five years they might be 50 percent of the workforce. Organizations willing to use the most effective outreach media should be well-positioned to win the war for talent in the years ahead.

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