Project Management

Companies Must Address The Communications Preferences Of Millennials, New Research Finds

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Executive Summary

The day will soon be here when a job offer may hinge on a Tweet. As baby boomers retire, companies must hire and retain younger employees. People 28 and younger connect through social networks. Forward-thinking recruiters have begun to use Facebook, MySpace, You-Tube and Twitter to attract young workers. The follow-up survey to alumni explored what the three generations value in an employer and how they find that information. Mounting evidence suggests that Gen Y will not stay in a job if it doesn't meet their expectations.

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