Business Intelligence

Competing For Advantage: How To Succeed In The New Global Reality

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Executive Summary

Globalization has appeared to be an unstoppable force in recent decades, with global trade continuing to expand through the ups and downs of the world economy. In the summer of 2007, however, the financial crisis began to unfold, and 2009 became the first year since 1945 in which the world economy shrank. Global trade in the second quarter of 2009 was 33 percent below the same quarter of 2008, while foreign direct investment also dropped sharply - down more than 50 percent in the first quarter of 2009 compared with the same period in 2008.

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