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Modern day Business demands competitive advantage that shall provide the much needed vigor for any industry player, whether a new entrant or an existing organisation. The reason is simple; the fierce competition is threatening to put pressure on pricing and thereby adversely dragging down the profit margins, it is but vital for the industry players to set right the back-end operations while improving the front-end competitiveness. The two concepts of Strategic Management as propagated by Michel E Porter, Viz., Value Chain Analysis and Core Competency for competitive advantage have gained the significance in almost all the areas of business and mobile phone industry is no exception to this.
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