The ultimate purpose of competitive strategy is to anticipate competitor moves and countermoves, and take the initiative to thwart the effectiveness of their plans. There are several steps to enable your company to do just that. The first step of competitive strategy is to develop a comprehensive list of competitors in your market. In most instances, companies are not aware of every competitor they face for every product, in every channel, in every region. Using an outside service provider can help lighten the workload.