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The paper aims to show that the main and most important prerequisite for successful business development in the integrated global market becomes improvement of the competitiveness of countries and business firms finding new ways for economic growth and prosperity. Theoretical and empirical researches highlight the importance of competitiveness in a national framework for business growth and development in the current era of globalization. The paper examines how the challenges of competitiveness and innovation interrelate and how their synthesis links with economic growth.
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