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In an era of total competition, an important source of competitive advantage is the possession of top-grade proprietary information. With more and more information available to everyone, the most important pieces of information remain difficult to acquire. Yet in a world of total competition, there is a value in knowing the things that one's competitors do not know. The first intelligence task for the strategic planning systems of the future will be to provide the company with the best and most relevant [actionable] information [and analysis].
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