Compliance & Best Practices for Email Marketers

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Executive Summary

Whether one is new at sending email campaigns to contact lists or are a seasoned veteran of email marketing, one faces many challenges in the struggle to keep the email practices compliant. The list must be up to date, while every member in it must be opted in, using clear terms. This white paper aims to dispel the myths of delivery, addresses the concerns of legitimate marketers, and explains the expectations of both the recipients and their email hosting providers.

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