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The increase of data traffic and access to the Internet has resulted in more consumer-driven markets. There is increasing pressure for Mobile Network Operators (MNOs) to quickly and innovatively provide personalised multimedia services that combine voice, video, presence and location. Many traditional SIP applications have always included presence capabilities in their implementations. Location, on the other hand has been less popular, possibly due to the lack of relevant software and hardware as well as the cost-effectiveness of delivering such services. Recent trends have indicated that Location Based Services(LBS) adoption and development are on the increase.
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