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This paper explores the often very difficult task of changing business mindsets of the dominant business entrepreneur. Often, these changes are being driven by the dramatic increase in ambiguity and uncertainty in the enterprises' current marketplace, forcing them to seek help from business advisors, or taking up opportunities to work with Higher Education Institutions on Knowledge Transfer Partnerships (KTPs). The key focus of this paper is around evaluating the approaches to guiding business entrepreneur's to change their business model, and evolving their enterprise towards being entrepreneurially and enterprise-driven.
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