Start-Ups

Connect With Customers In A Slow Economy

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Executive Summary

Once-thriving businesses are struggling to survive in today's slow economy. Many are making spending decisions based on "What can I afford?" rather than "Where can I invest my money to make my business grow?" When payroll and other expenses take priority, the advertising and marketing budget is the first to go. Lacking the resources of large corporations, small and medium-sized businesses find it particularly challenging to keep their heads above water. In addition, they are struggling with lower-than-average sales, difficulty getting loans, rising interest rates, and the ever-present threat of increased taxes and government regulation.

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