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The purpose of this paper is to develop a new method for academic-practitioner collaboration, addressing the literature on collaborative research. The research method involves model elaboration and test with an in-depth case study. In consortial benchmarking, practitioners and academic researchers form a consortium and together benchmark best-practices firms. Consortial benchmarking includes practitioners as co-researchers, thus facilitating research relevant for both academics and practitioners. Rigorous research informs the entire process since consortial benchmarking collects evidence from multiple sources and uses different comparison techniques. The authors develop the method and illustrate it in a business-to-business environment with a case that identifies the nature of innovative suppliers.
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