Business Intelligence

Consumer-Centric Strategies Become 'New Normal' For Manufacturers And Retailers Aspiring To High Performance

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Executive Summary

Encouraging signs of economic recovery are emerging, yet it is too early to be wildly optimistic that the times will become considerably easier very soon. Given conflicting forecasts, most senior executives are challenged to develop defensive plans as well as growth plans for the better times that lie ahead. Envisioning the new normal on the horizon, the author foresees a varied landscape altered by recent shocks and likely to bear the consequences even a few years from now.

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