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The Brand, as modern day marketing would define, is a sum set of all the human values and emotions the target consumer associates with a product. This definition, of course, is based on the premise that products, essentially, are generic amongst a mass of producers who produce the same basic offering, and it is hence the brand that differentiates and associates with the consumer, to result in prolonged loyalty to the brand and as well as to the range of product offerings that may fall under it. Ever growing amounts of ad spends are required to get through to growing audience immunity. There is no turning back for advertisers in terms of expenditure on advertising.
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