Consumer Demand Management: Strategies That Drive Merchandising Success

Promotions, Regular Pricing, Markdowns, Product Assortment, and Placement are important motivators of the shopping experience that can differentiate one's store from one's competitors in the minds of the consumer. Consumer Demand Management (CDM) is the only proven system to help you optimize the levers of demand with an understanding of consumer behavior at its lowest granularity. CDM finds one's most valuable customers, defines their shopping "mission" or purpose for their visit, and helps one leverage everything within their power to relentlessly motivate them to increase their spend in the stores.

Provided by: DemandTec Topic: Software Date Added: Feb 2004 Format: PDF

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