Security

Consumer Motivations in Taking Action Against Spyware: An Empirical Investigation

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Executive Summary

Proliferation of spyware offer new threats and challenges for the consumers and the online companies that endeavor to attract prospective consumers. Privacy concerns are expected to fuel the growth in spyware complexity. It is imperative that the online advertising industry find a way to balance the benefits and burdens it creates for society. The war against spyware is going to be a challenge in many respects involving multiple governments, legislative action and business communities. The adoption of anti-spyware tools will help alleviate the fears of consumers to some extent.

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