Business Intelligence

Content Analytics: Tapping Unstructured Content for Business Advantage

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Executive Summary

Content analytics is an emerging field of analytics that enables companies to gain new business insights from "Unstructured" and "semi-structured" content. This content can include forms, documents, comment fields in databases, Web pages, customer correspondence and other information that is not stored in structured data fields. Content analytics makes it possible to access, analyze and report on unstructured and semi-structured content both inside and outside an organization. It is a natural extension of business intelligence, which uses structured data for measurement, analysis and reporting.

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