Date Added: Jan 2011
For any website to be constantly present on the first few Search Engine Result Pages (SERP's), content optimization plays a vital role. It is very clear that content is a critical asset that determines how best the site is in terms of the information that it provides to the visitor. Content is not only important for the visitor - it is also important for the search engines as well. Search engines lay huge importance on content and content optimization in evaluating and ranking a website. A good content optimization strategy will give one a better chance of ranking on the first few SERP's. In addition to good quality content, placement of the content and the links supporting it also play a huge role in determining rankings.