Context Management: The Future Of Mobile Content?

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Executive Summary

To make their investments in next-generation networks pay, mobile operators urgently need to create new revenue streams from interactive services. The ability to deliver compelling content to both new types of users and the new generation of mobile devices is key to re-igniting growth in the mobile world. Partnerships between mobile operators and content providers would therefore seem to be marriages made in heaven. However, there are a number of challenges that these companies must tackle if they are to create this value chain successfully and have it deliver sufficient value to the participants.

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